Before the green shoots...

...You have to plant the seeds.

Recession after recession we see businesses cutting their market budgets, which reduces their lead pipeline, which reduces their revenues, which leads to further budget cuts, an even smaller lead pipeline and lower sales...you can see where we are going with this. It's a vicious and destructive downward cycle and a false economy.

Break the cycle.
Businesses that break the cycle are those that will prosper most once the economy turns. Not only will they emerge stronger, having captured market share from weaker rivals, but they'll also mop up what business is available during the difficult times - it's been proven time and again.

A time for the brave!
Anyone can market successfully in a boom, it's like shooting the proverbial fish in a barrel, but marketing in a recession takes skill and accuracy.

A highly creative, carefully targeted lead generation campaign utilising both off and online tactics needn't cost a fortune and could generate a significant return for your organisation.

First Post

If you've stumbled upon this blog, then welcome. Here I intend to post a series of thoughts and ramblings on a variety of issues directly and sometimes not so directly related to marketing and business.

I've spent the last 15 years working in the advertising and marketing industry and have helped some of the world's biggest brands (Sony, Dell, IBM, Reuters, Adobe etc.) achieve outstanding results...so theoretically I should know my stuff.

I've resisted the temptation to 'go public' for many years, not out of any kind of technophobia, but more out of a sense of modesty...'why would anyone be interested in my thoughts?'...an unusual characteristic for an ad man I know. But then again, my clients listen to and respect my views, so maybe a wider audience might find them interesting, useful, informative (delete as appropriate).

Regards
Mark